Judging Criteria
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CAPIO’s Awards of Excellence focus on recognizing excellence in government communications. Entries are judged on a 100 point scale with points given to:
Research 25 points
- How thorough and valuable was the research that was conducted?
- Was the situation adequately and accurately analyzed?
- Were the research methods appropriate for the situation, budget or time constraints?
- Did the research help define who did you want it to reach?
- Did the research define what you wanted the audience to do?
- How as research collected?
- What type of research was used?
- Primary – Survey, focus groups, interviews, communications audit, etc
- Secondary – Historical research, internet research, etc
- Formal – Survey, content analysis, etc
- Information – Phone interviews, tracking calls, observations, etc
- Qualitative/Quantitative
- Scientific Method
Planning 25 Points
- Does entry display understanding of goals, audience objectives, strategies and tactics?
- Do objectives focus and define the behavior, attitude or opinion you would like to achieve?
- Are objectives SMART (specific, measurable, achievable, results-focused and timely)?
- Is the budget clearly noted and broken down to show per piece/per person cost (when appropriate)?
- Did the budget clearly outline internal and external costs, including staff hours, hard costs, consultant and production fees?
Implementation 25 Points
- Does the submission identify how the plan was developed and executed?
- Does the plan note staff and/or consultants roles?
Evaluation 25 Points
- Are the results of the program noted in this section measured against the objectives noted in the “planning” portion of the entry?
- What methods of evaluation were used?
- How successful was the organization in achieving its objectives?
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