TUESDAY, APRIL 10 - OPENING KEYNOTE

THE FLIP: CAPIO INTERVIEWS THE MEDIA ON FUTURE TRENDS AND WORKING WITH PIOS

The tables are turned and CAPIO will be interviewing the media for their insights on working with PIOs, what they look for in a story and where communications are headed. In this instant-news world, how do you as a PIO compete with the twitter and instagram citizen-reporters to get your message out.  Where do you go to take your agency's communications to the next level?  Gain insights on reaching reporters and working with news outlets to be sure your community is informed with accurate and timely information.

Panelists:

Kevin Wing, Reporter/ Producer, KNTV - NBC Bay Area 

For 30 years, Kevin has been working in Bay Area and northern California television news as a reporter, producer, special projects producer, field producer, writer, assignment editor and news anchor.  By the time he was 10 years old, he knew he wanted to be a TV reporter someday. And so, Feb. 4, 1974, was not only a day in which Kevin’s mom kept him home from school because he was sick. It also turned out to be a fateful day for him. It was the day that newspaper heiress Patty Hearst was kidnapped. That was very big news in the Bay Area, and the Fremont fifth-grader, having stayed home from school that day, watched the story unfold on the local news with wall-to-wall coverage, glued to the TV while being inspired by the likes of anchorman Van Amburg on KGO-TV. Little did Kevin realize at the time, but it was a glimpse at his future. His work has been awarded with many honors including two regional Emmys. 

Ken Mashinchi, Reporter, Fox 40 News, Stockton 

Ken Mashinchi joined FOX 40 News as a general assignment reporter for the Stockton-Modesto bureau in September 2017. Prior to joining the FOX 40 team, Ken worked in Bakersfield at 23ABC for nearly two years. Ken specialized in the crime and court beat and won an Emmy award for his role in the breaking news team coverage of the Erskine fire in June 2016.
Ken also currently works as a part-time lecturer at California State University, Stanislaus, where he graduated with a Bachelor’s degree in Communication Studies in 2013.
While attending CSU Stanislaus, Ken played, and was captain, on the men’s basketball team. After graduation, Ken served as an assistant coach for the 2013-2014 school year, helping the Warriors to the NCAA D-II Sweet 16. Ken received his Master’s degree from the University of Southern California in 2015 and worked as an intern at ESPN in Bristol, Connecticut before joining 23ABC in December 2015.

Ted Appel, Managing Editor, The Press Democrat

Ted Appel is managing editor of The Press Democrat, a daily newspaper that serves Sonoma, Mendocino and Lake counties. He joined the Santa Rosa newspaper in 1993 as a business reporter, covering the wine industry, technology companies and the economy. He became government/politics editor in 2003, business editor in 2005, and senior editor in 2013. He was named managing editor in 2016. Before joining The Press Democrat, he worked at United Press International for six years, covering the California Legislature in its Sacramento bureau and general news in its Los Angeles bureau. He lives in Santa Rosa with his wife and their daughter.