Hear from the City of Santa Clarita’s Communications team on how they tackle large-scale branding initiatives in Los Angeles County’s third largest city. From a City-run marathon to the annual State of the City luncheon to introducing a new parking structure, get tips on finding and incorporating the preferences of residents to create next-level identities for projects and events.

Presenters:

Carrie Lujan, communications manager, City of Santa Clarita

Carrie Lujan is the Communications Manager for the City of Santa Clarita. She oversees a team that handles all outreach, events, social media and media relations for the City. She has a background in journalism and public relations. She served as the Public Information Officer for the City of Santa Monica before joining Santa Clarita. 

Kevin Strauss, communications specialist, City of Santa Clarita
Kevin Strauss has worked as a communications specialist with the City of Santa Clarita since 2017, supporting the City’s events, economic development, film, tourism and environmental services teams. He got his first taste of emergency communications assisting the County of Santa Barbara during last winter’s Thomas Fire. Prior to joining the City, he worked in sports information and digital marketing for the athletics department at Cal State Northridge.

Mayumi Miyasato, communications specialist, City of Santa Clarita
Mayumi Miyasato has been a communications specialist with the City of Santa Clarita since 2015. In her role implementing award-winning marketing and public information campaigns in Santa Clarita, she also had the honor of providing mutual aid to the City of Santa Rosa during the Tubbs Fire in 2017. Prior to joining local government, she managed internal technology communications for the Walt Disney Company.

Joe Redmond, graphic designer, City of Santa Clarita
Joe Redmond has been the City of Santa Clarita’s Graphic Designer since 2016. He is responsible for maintaining and updating the City’s graphic standards, while developing new and thoughtful creative solutions that inform and are aesthetically pleasing. Prior to joining the City, he worked served as art director for a handful of magazines, designed packaging and websites, and worked for various advertising and marketing companies.

COST
$20 for CAPIO Members
$35 for Non-Members                                                                                         

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