Session Title

Transforming Your Website from Blah to Bold

Session Description

Transforming the City of Sunnyvale’s archaic and failing website into a boldly designed and stable, secure and mobile-friendly system was a three-year project that successfully used a data-driven and user-focused approach. Learn how we created a compelling business case for the project, evaluated and reported on site analytics to convince staff to let go of content (e.g., 90% of our traffic was to only 20% of our pages), collected user needs through surveys and in-house data mining, and inspired design and information architecture decisions through extensive benchmarking. The new site, launched in July 2017, now reflects our City’s new brand and status as the Heart of Silicon Valley where innovation and technology abounds.

Speaker(s) Name/Title/Organization

Jennifer Garnett – Communications Officer, City of Sunnyvale

Lynn Stuart – Web & Communications Specialist, City of Sunnyvale

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