Preparing for the Crisis, Managing the Issue, and Communicating Afterward

Whether a fire, flood, mass shooting or crisis of confidence, ongoing communication with your community and stakeholders is essential. There is a great deal of planning that needs to happen before you face a crisis, but continuing communications responsibilities are often overlooked.  Once the initial crisis communication efforts have taken place, there is still a lot of outreach to do following an incident - which can go on for weeks or even months.

The session will cover: 

• How to prepare in advance, including discussion of Emergency Public Information Plan elements
• Overview of the Joint Information System and Joint Information Centers
• Crisis communications messaging case studies, including wildfires, oil spills, debris flows and more
• Social media monitoring case study
• Initial steps in handling a crisis of confidence
• Targeted evacuation procedures
• Crisis communications challenges, including political, jurisdictional, and staffing
• Essential communications efforts after the initial crisis, including community vigils/memorials, connecting lost animals with their owners, coordination with local schools, supporting the local assistance center, working with non-profits/faith organizations and others

Scott Summerfield  and Sheri Benninghoven, APR, of SAE Communications will lead this session, providing you with real-life case studies, tips for navigating your crisis, and an opportunity to share experiences with your peers and learn from those who have experienced crises of all types.

Speakers:

Scott Summerfield, SAE Communications & Sheri Benninghoven,  SAE Communications

Location: City of Dublin

Date: Aug. 9

Time: 9:30 a.m. to 1 p.m.
9:30 to 10 a.m. - Registration and Networking
10 a.m. to 1 p.m. - Workshop

$40-Members, includes lunch
$60-Non-members, includes lunch
*Lunch will be served