Communicating Effectively: Think Inclusive, Not Diverse

by Lana Haddad, Director of Government and Public Affairs and Kaylee Weatherly, Public Information Officer, Long Beach Water

Public agencies exist to provide essential services to our communities, and CAPIO professionals serve a critical role for our agencies in communicating about the good work we do. Recognizing diversity in our service areas, however, is not enough to communicate effectively. In order to best serve the public, it is vital that our communications understand, reflect and serve the interests and needs of all of our neighbors.