WEDNESDAY, APRIL 11 - LUNCHEON KEYNOTE

SOCIAL MEDIA BEST PRACTICES AND ADVERTISING SECRETS FOR GOVERNMENT COMMUNICATORS

Struggling with how to make social media more effective?  Want to know more about how to measure and track social media so you know EXACTLY what's working?  In this session, we'll take your social media profiles to the next level with some advanced tactics and focused advertising strategies.

You will learn:

  • Best practices for Facebook and Twitter to get more engagement and get seen
  • How to navigate social analytics and Google Analytics to see what's working
  • Facebook Ads that go beyond the boosted post and get results
  • Advanced Facebook split testing techniques to make sure you are getting the cheapest clicks and reaching your best audience
  • What the Facebook Pixel is and how to use it

How to use some of the latest techniques like Engagement retargeting, video retargeting, and setting up custom audiences that make sense 

ABOUT ANDREA VAHL

Andrea Vahl, Social Media Speaker and Author 

Andrea Vahl is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business.  Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.

She was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social.    She is the co-founder of Social Media Manager School an online learning program with over 1400 students.  Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting.  Learn more about Andrea’s books, resources, and get her Quick Start Guide to Social Media for Business on her website, www.AndreaVahl.com.