KEYNOTE SESSIONS

TUESDAY, APRIL 10 - OPENING KEYNOTE

THE FLIP: CAPIO INTERVIEWS THE MEDIA ON FUTURE TRENDS AND WORKING WITH PIOS

The tables are turned and CAPIO will be interviewing the media for their insights on working with PIOs, what they look for in a story and where communications are headed. In this instant-news world, how do you as a PIO compete with the twitter and instagram citizen-reporters to get your message out.  Where do you go to take your agency's communications to the next level?  Gain insights on reaching reporters and working with news outlets to be sure your community is informed with accurate and timely information.

   

Kevin Wing

KNTV - NBC Bay Area 

Ken Mashinchi

Fox 40 News, Stockton 

 Ted Appel

The Press Democrat

 

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TUESDAY, APRIL 10 - LUNCHEON KEYNOTE

CALIFORNIA'S YEAR OF FIRES - #SONOMASTRONG   #VENTURASTRONG   #COMMUNITY 

Immediately following a networking lunch, we will hear from PIOs heavily involved in communication outreach during California’s worst fire year on record.  Captain Erik Scott will lead the discussion with fellow PIOs involved in the Thomas and Wine Country fires.  Gain insights on how communicators responded during these fast-moving fires.  Learn how messaging and community outreach saved lives and about the long-term recovery process.  Following this overview, breakout sessions will focus on specific topics for more take-aways and tactical learning opportunities.

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WEDNESDAY, APRIL 11 - LUNCHEON KEYNOTE

SOCIAL MEDIA BET PRACTICES AND ADVERTISING SECRETS FOR GOVERNMENT COMMUNICATORS

Andrea Vahl, Social Media Speaker and Author 

Andrea Vahl is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business.  Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.

She was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social.    She is the co-founder of Social Media Manager School an online learning program with over 1400 students.  Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting.  Learn more about Andrea’s books, resources, and get her Quick Start Guide to Social Media for Business on her website, www.AndreaVahl.com.

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