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Southern CA Workshop - Shake It Up: Campaigns, Crises, and Networks
Thursday, November 08, 2018, 9:00 AM - 3:00 PM PDT
Category: Events

Shake It Up: Campaigns, Crises, and Networks

Join CAPIO for a full day of skills-building led by industry expert, Scott Summerfield, SAE Communications. First, hear from a panel of experts about successful public safety and health campaigns that address a variety of topics including, but not limited to, earthquake safety, conservation and public health. Each presentation will focus on how you too can create a grassroots effort for meaningful change. Then, learn how to prepare for a crisis. As PIOs we often prepare for the disaster-related crises, but this workshop will focus on the “Crises in Confidence;” the challenging ethical issues or sticky situations that can tamper your city or agency’s reputation. Get the tools you need to think deeper and prepare for these types of situations. The workshop will include small group exercises and participants are encouraged to bring a current issue you are dealing with so you can walk away with effective, ready to implement key messages. Also included with registration is a tour of USC's Annenberg Media Center.

Attendees will:

  • Learn the components of a successful PR campaign
  • Hear insights from three different campaigns 
  • Learn how to get top leadership to buy into your Crisis Communications Plan
  • Think outside the PIO box - who can fill your shoes if you aren’t there for the crisis?
  • Understand how to prepare emotionally for a crisis of confidence or other crisis

November 8, 2018

Southern California Earthquake Center
University of Southern California
3651 Trousdale Pkwy
ZHS 165
Los Angeles, CA 90089
SCEC’s Media and Training Room

 9:00 a.m. – 3:00 p.m. 

$35 for CAPIO Members
$50 for Non-Members 
Lunch is being sponsored by the Southern California Earthquake Center. 

 

Facilitator
Scott Summerfield
principal
SAE Communications

Scott is a principal of California-based SAE Communications, heading-up San Francisco Bay Area activities from its Pleasanton office. SAE has provided communications counsel, media relations, and Joint Information Center management for many of California's most challenging recent crises, including the 2016 Sherpa Fire, 2015 Refugio Beach oil spill, 2014 Isla Vista shootings, and 2011 Seal Beach massacre. SAE is currently part of a team examining the 2015 San Bernardino County terrorist attack organizational response and recovery.

Scott's work includes strategic communications, key message development/training, and crisis communications for a wide range of organizations including the Port of Long Beach, California State Lottery, League of California Cities, California State Association of Counties, City of San Francisco, City of San Jose, City of Palo Alto, City of Santa Clara, City of Mountain View, City of Beverly Hills, Western Municipal Water District, Santa Clara Valley Water District, Fairfield Police Department, Bechtel Corporation, Calpine Corporation, Intel Corporation, and many others. SAE's educational institution clients include the University of California - Davis, San Jose State University, California Community Colleges System Chancellor's Office, Long Beach City College, Santa Barbara City College, MiraCosta College, and several local school districts.

Scott is a past president and lifetime member of the California Association of Public Information Officials (CAPIO), a CAPIO Paul Clark Award winner in recognition of outstanding contributions to the public information field, grants chair of the Bay Area Sports Hall of Fame, a past executive board member of the City-County Communications and Marketing Association (3CMA), a past board member of the Bay Area Cable Excellence Awards, a guest lecturer at the University of Southern California's Annenberg School of Communication, and a crisis communications course manager and trainer at the California Specialized Training Institute (CSTI). Scott is a graduate of the Telecommunications and Film program at San Diego State University.

Panelists
Jason Ballmann

Southern California Earthquake Center

For more than 8 years, Jason has enjoyed a rewarding career in communications, managing and developing digital marketing and media relations efforts in the non-profit and entertainment industries.  Currently, he serves as Communications Manager at the Southern California Earthquake Center, (SCEC) headquartered at the University of Southern California, where he leads the Great ShakeOut Earthquake Drills and TsunamiZone.org campaigns. A strategic, imaginative leader, Jason specializes in new, interactive media activities that inspire engagement and action, directing trending campaigns that have been nationally and internationally recognized. He continues to advise and bring people together across many organizations and countries in making the world a more engaged, informed place through effective science, risk, and crisis communications and design practices.

Cindy Allen
president
Agency ETA

Cindy is a self-motivated, visionary professional with diverse experience in marketing, government, management and public affairs. Possessing dynamic interpersonal and leadership skills, she is a confident, articulate communicator with the ability to develop valuable and lasting partnerships. She has spearheaded the growth of Agency ETA, creating one of the fastest growing advertising agencies in Southern California and has built its portfolio in a variety of industry sectors, including government, real estate, entertainment, financial services, transportation and retail.

Professor Kathleen West
Keck School of Medicine

Dr Kathleen West is a public health professional working with programs serving at-risk families, public mental health, inter-generational trauma, and addiction issues. While based in Los Angeles and Switzerland, she has worked with public and mental health, judicial, and child welfare systems to promote policies and programs to prevent and effectively treat families affected by trauma. 

Following work in Kuwait/Iraq in 2004/05 with UNHCR, Kathleen’s work has increasingly focused on service member and military-connected families as they intersect with public health, courts and mental health systems in the US and other countries to support resilience and educate providers about unique post-war and post-disaster needs.

Dr West also teaches graduate students at the USC Keck Medical School Department of Preventive Medicine and at the UCLA Luskin School of Public Affairs Department of Social Welfare. 

Thank you to our workshop sponsors:

    

This workshop qualifies for the J. Lindsey Wolf PIO Institute Credit: Crisis Communication (CC) OR Strategic Commutation (SC)