Let’s Get Social: Advanced Social Media Tools and Tips

Your agency has multiple social media accounts to engage with your community and stakeholders, but in the ever-changing social media world there’s always something new to learn.

Whether you’re an experienced social media maven or new on the scene, this advanced course will broaden your knowledge and give you the tips, tricks and tactics you need to know to rise above the social media clutter.

Key takeaways from this hands-on course include:

• Social media branding for your agency
• How to develop and manage a social media team
• Platform navigation, security, best practices and legal considerations
• Photo editing tips
• How to develop content and video for Instagram
• How to create IGTV videos
• Live video streaming techniques
• Content strategy
• Caption and hashtag best practices
• Content calendar creation
• Mobile app and software recommendations and equipment recommendations
• Lessons Learned, Tips and Tools

Speaker: Ziggy Azarcon, Law Enforcement Social

Location: Sacramento City Hall

Date: September 26, 2019

Time: 9:30 a.m .to 2 p.m.

9:30 to 10 a.m.: Registration and Networking
10 a.m. to 2 p.m.: Program

Lunch will be provided

CAPIO Members - $45

Non-members - $70

Bio:

Ziggy Azarcon is a Southern California police officer, professional photographer, social media manager, and instructor for Law Enforcement Social. He has mastered the very challenging art of bringing creativity, branding, and a little fun into the realm of public safety social media. His skills have taken his agencies' communication and community outreach efforts to new levels. He has a Bachelor of Science in Criminology with a minor in Speech Communications from the University of La Verne.