Mastering Strategic Planning: The Key to Effective Communications 

A solid, strategic communications plan provides value to your skills as a communications pro and can set your agency and department up for success through ensuring a road map that clearly defines goals, objectives, strategies and tactics. During this workshop, you will learn how to develop a measurable communications plan that will showcase value to your organization.

Key take-aways:

* How to Create a Department-wide 3-5 year Communications Plan

* How to Create a Communications Plan for projects, programs and initiatives

* Review of the planning process from research to measurement and everything in between 

* How to get buy-in from your agency

* How to work with a consultant on a plan or tackle a plan in-house

* Hands-on development of a communications plan – each attendee will work to develop an outline of a plan for a specific program or project for their agency. Workshop instructors will be available to answer questions and provide high-level guidance and suggestions. 

Speakers: 

Scot Crocker
Founder/CEO
Crocker Branding & Communications

Date: Sept. 17, 2019

Time:9:30 a.m .to 2 p.m.
9:30 to 10 a.m.: Registration and Networking
10 a.m. to 2 p.m.: Program

Location:

Sacramento Area Sewer District
10060 Goethe Rd.
Sacramento, CA 95827

Lunch will be provided

CAPIO - $45
Non-Members - $60