Basics of Branding - How to Give Your Brand the Edge it Needs

Branding is important to all agencies and is more than just a logo. In fact, it is one of the most important aspects of any agency - large or small. An effective branding strategy gives you a major edge in a market full of other government and private sector agencies. But what does branding mean? Learn from PIOs for PIOs the best way to make your organization's brand stand out, regardless of your budget. 

Key take-aways during this CAPIO workshop:

- The difference between a brand and a logo

- Branding best practices and how to develop a brand strategy

- Real-life CAPIO case studies on branding

- How to introduce your brand to the public and internal employee audiences

- Sample tools and templates to help you get started on your branding

Date:  February 9

Location:  City of San Marcos - 1 Civic Drive, San Marcos, CA  92069

Parking:  Free in City parking structure

Time:  Check in at 8:30.  Workshop is 9:00 am - 12:15 pm  (Includes Breakfast)

Attendees are invited to join the group for lunch afterward at Pizza Nova, 141 N. Twin Oaks Valley Rd.  (Lunch costs are on your own.)

REGISTER HERE