Annual Conference Schedule  

Monday, April 8, 2019  
Downloads: Agenda without Descriptions   Agenda with Descriptions 

8:00AM-12:00PM Arrive Early / Explore Newport Beach
11:00AM-5:00PM Conference Registration / Information

Pre-Conference Workshop 1 A
Writing in Plain Language


Pre-Conference Workshop 1 B
APR and the Pillars of Public Relations


Pre-Conference Workshop 2 A
Digital Advertising


Pre-Conference Workshop 2 B
Homeland Security (Pre-requsite: participants must have had prior experience working in an active JIC or EOC.  Class limited to 24 students.)

5:00PM-5:30 PM New Attendee Orientation
5:00PM–6:15PM Welcome Reception
6:15PM–9:00PM Open Evening - Explore Newport Beach / Dinner on Your Own


Tuesday, April 9, 2019 

7:00AM-5:00PM Conference Registration / Information Desk
7:30AM-9:00AM Coffee / Sponsor Exhibits / Networking
8:00AM – 8:30AM New Attendee Orientation
7:30AM- 5:00PM

Pre-scheduled Media Training by appointment 

9:00AM – 10:15AM


Welcome and Opening Keynote Session

Navigating Storytelling, Humor and Speechwriting as a Government Communicator
Eric Schnure, consultant and author, "The Political Speechwriter's Companion"

Sponsor Spotlights:  Diamond Sponsors 

DOOR PRIZES will be given out throughout the conference during general sessions and other events – don’t forget to bring your business cards for networking and to enter our prize drawing!

10:15AM – 10:45AM Coffee Break / Sponsor Exhibits / Networking
10:00AM - 1:00PM

Professional Portraits 

10:45AM -11:45AM

Concurrent Breakout Sessions

Creating an Internship Army to Help Brand Your School District

The New Normal, Customer Service Through Social Media

How to Ensure Your Website is ADA Compliant Without Sacrificing Quality

Using Storytelling to Demonstrate the Spirit of Service

11:50AM – 2:00PM

Networking Luncheon - Seating by Industry - Look for your table (City, County, State, Special District, School, etc.)!

Luncheon and Keynote Presentation

For the Love of Cities and Communities
Peter Kageyama, author, "For the Love of Cities"

Sponsor Spotlights:  

2:00PM – 3:00PM

Concurrent Breakout Sessions

Using Nextdoor to Communicate with Residents

Engage Roseville: Leaving No Person Unengaged

Wildfire Incident Communications: Plan Versus Reality

Smartphone Video Lab: Lights, Camera, Content!  PART I

3:00PM – 3:15PM Refreshment Break / Sponsor Exhibits / Networking
3:15PM – 4:15PM

Concurrent Breakout Sessions

Smartphone Video Lab: Lights, Camera, Content!  PART II

Turning Employees Into Part of Your Media Team

When all Heck Breaks Loose: Preparing Your Social Media Platforms for Large-Scale Emergency

The Art and Science of SEO

4:30PM – 5:30PM

Concurrent Breakout Sessions

Hackers Have their Eye on Your Agency:  Are You Prepared for a Cyberattack?

Top 10 Ways to Become Your Agency's Communications Strategist

Beyond the Press Conference:  Communications Strategies that Define a Crisis Response

Instagram Stories for Government Agencies

5:30PM – 6:30PM Exhibitor Mixer & Reception 
6:30PM – 8:30PM Restaurant Roundup at Lot 579 Food Hall


Wednesday, April 10, 2019 

7:00AM – 8:00AM Energize Your Morning!   (Yoga or Guided Walk Options)
7:30AM-8:30AM CAPIO Board of Directors Meeting
8:00AM–9:00AM Coffee / Sponsor Exhibits / Networking
8:30AM- 9:00AM Accreditation in Public Relations Information Session - Learn more about CAPIO's latest member offering, the APR!
9:00AM- 12 PM Professional Portraits
9:00- 10:00AM

Concurrent Breakout Sessions

Disrupt the HR Humdrum:  Why Talent Recruitment Should Be on Your Radar

Selling a Tough Message

Using Videos and Analytics to Revamp Up Your Social Media

Emergency Communications:  Technical Solutions, Political Risks, Community Information and Lessons Learned

10:00-10:25AM Regional Meetings 
10:00- 10:45AM Coffee Break/ Sponsor Exhibits / Networking
10:45- 11:45AM

Concurrent Breakout Sessions

Creating Community Connections via Cross-Cultural Communications

Digital Reputation Management for Government Agencies

Breaking the Government Training Video Mold

The Good, the Bad & the Ugly:  Lessons Learned Rebranding a County Department

11:45 AM – 1:30 PM

Luncheon, Business Meeting, PIO Graduation and Keynote Presentation

Facebook for Local Government Pages and Law Enforcement: Tools, Tips and Best Practices
Eva Guidarini, U.S. Politics and Government Outreach Associate, Facebook

Sponsor Spotlight:  

1:45 – 2:45PM

Concurrent Breakout Sessions

Minding the Gap:  How to Create a Lasting Message in the Instant Age

The Magical Unicorn of Your Communications Tool Box:  Strategic Plans

Creating Video in Social Media as a Community Engagement Tool

Just Add Research:  Turning a Hunch into Well-Informed Decision Making

2:45 – 3:00PM Refreshment Break / Sponsor Exhibits / Networking
3:00 – 4:00PM

Concurrent Breakout Sessions

Storytelling and the Opioid Epidemic: Using Media for Impact

Partnering with Other PIOs for Regional Messaging/Outreach Campaigns

Laugh, Learn and Live:  Creating Memes, Infographics & Animated Gifs

How to Use Niche Marketing to Effectively Reach Non-English Speakers

5:30 PM – 6:30PM

Awards Reception (semi-formal attire recommended)  

6:30- 10:00PM EPIC Awards Gala and Dinner


Thursday, April 11, 2019

8:15AM-9:15AM Continental Breakfast

Concurrent Sessions

Lost in Translation?  Steps to Launch a Bi-Lingual Communications Program

The "Perfect" Press Conference


Concurrent Sessions

They're Listening to You Now:  Unlock Your Speaking Voice to Become a Better Communicator

AI & the City:  How the City of Corona is Using Artificial Intelligence for Social Listening and Strategic Communications


 Enjoy Newport Beach/ Departures

Things to do in Newport Beach